Use Cases

Nestle's Expansion Strategy for Its Consumer Products Line in East and West Africa.

Nestle is at the forefront of Africa's consumer retail products sector, but over the last decade, the global giant has faced growing competition from other global players as well as emerging local brands. In this use case, our research team takes a hypothetical swipe at Nestle's strategy, leveraging on already publicly accessible data of the company, alongside our perspectives. N/b: The research however, focused is by no means a representation of Nestle or the state of its positioning in the markets cited but only seeks to serve its primary purpose; a Use Case with lessons that could be reflected in building similar strategy, or playing in the space.